73% of consumers think that music improves brand image
Havas SE has researched benefits for brands of associating with music in the second installment of the FANS.PASSIONS.BRANDS study. […]
View ArticlePeople engage with just 20% of B2C content, a BrightEdge study finds
The U.S.-based content marketing platform BrightEdge has analysed billions of pieces of online branded content using its automated […]
View Article38% of U.S. consumers regard organic labeling as a marketing trick with no...
The latest Mintel research conducted among the U.S. consumers reveals that over a half of them (51%) consider […]
View ArticleTNS has researched national stereotypes of an “Ideal Man”
Despite the fact that technology has made the world one global village with unified culture, we still may […]
View Article69% of U.S. consumers seek out for food products in renewable packaging
Tetra Pak, an international food packaging and processing company, together with Global Footprint Network, a sustainability-focused nonprofit, have […]
View ArticleHow consumers’ age affects what they share on social media (Infographic)
Accenture Interactive’s Acquity Group’s 2015 Next Generation of Commerce Study took a deep look into social habits across […]
View ArticleInstagramania: a portrait of typical brand fan
Despite a huge Instagram popularity, the app is the most predictable social network in terms of target audience. […]
View Article#PolishGirl: absolute Instagram leaders and global branding
If to ask anyone who are the most active on Instagram teenagers, answers can be Chinese, American, maybe Brazilian […]
View ArticleMamas of new era as the most demanding and grateful target audience
Times of quick soups and promising miracles cleaners are slowly but surely fading into the past. Digital Era […]
View ArticleMarketing and YouTube: 12 most popular beauty bloggers on planet Earth
Most social networks help people to close themselves: typical photos, common trends, minimum words. The same happens in […]
View ArticleLife in adventures: the story of Paul and his orange van
The modern world that loses family and career values has to offer something new to alive souls. And […]
View ArticleSharenting as a self-realization
Sharenting (share+parenting) – the use of Social media to share by parents a content based on their children. Sharenting in […]
View ArticleGermany as the world leader in veganism
Veganism, which can be called a religion rather than a trend, in strength and speed of its spread […]
View ArticleSportaholism as one of the main world passions
Among mass world trends, the so-called sportaholism is one of the most obsessive. Main what we can say […]
View ArticleIn tune: trap and the heroes of the genre
‘In tune’ is a new Popsop section about current trends in youth marketing. We open it with an article on trap, a […]
View ArticleAlcohol Beverage companies and nature
Climate change has become the hottest topic in 2019. Many world business companies decided to step up in […]
View ArticlePower of Private Brands
For the past 25 years, a quiet revolution has taken place in the retail business. Every year more […]
View ArticleInspiration for 2020: Top Trends in FMCG Packaging
Each year, more than 30 thousand different new products appear on store shelves around the world. More than […]
View ArticleRed Bull Promotional Strategy In Japan
Once in the eighties, Dietrich Mateschitz, an Austrian entrepreneur, tried a Thai energy drink which helped him […]
View ArticleUser Experience, Stronger Brand
“A customer service department should be not just one department, but the work of an entire company,” sais […]
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